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The Marketing-Cloud-Personalization Accredited Professional certification exam is an excellent opportunity for marketing professionals to showcase their expertise in personalization. Marketing Cloud Personalization Accredited Professional Exam certification exam covers a wide range of topics and is designed to test the candidate's understanding of personalization concepts and their ability to apply them in real-world scenarios. Marketing Cloud Personalization Accredited Professional Exam certification is recognized globally and can help professionals enhance their career prospects and access a wealth of resources to further their skills.

The Marketing Cloud Personalization Accredited Professional certification is an excellent way for marketing professionals to validate their skills and demonstrate their expertise in using the Marketing Cloud platform. By earning this certification, individuals can differentiate themselves from their peers, gain new career opportunities, and enhance their ability to drive business growth through effective marketing campaigns.

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Salesforce Marketing Cloud Personalization Accredited Professional Certification Exam is designed to test an individual’s knowledge and expertise in personalizing digital marketing strategies using the Salesforce Marketing Cloud platform. Marketing Cloud Personalization Accredited Professional Exam certification is highly valued in the industry, as it demonstrates a thorough understanding of the tools and technologies required to deliver highly personalized and effective marketing campaigns that drive business growth.

Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q120-Q125):

NEW QUESTION # 120
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

  • A. Campaigns
  • B. Audiences
  • C. Templates
  • D. Recipes

Answer: A

Explanation:
In Interaction Studio,Campaignsare the components that:
* Contain theexperiencesandmessagesdesigned to personalize interactions.
* Campaigns define how content is delivered, where it appears, and to whom it is targeted based on personalization rules.
References:
* Salesforce Interaction Studio Documentation - Campaigns


NEW QUESTION # 121
What is the unified customer profile?

  • A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
  • B. A unified view of all customer activity across, websites, web applications, mobile store, call center
  • C. A profile view for administrators to see activity across all of the customer touch points
  • D. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

Answer: A


NEW QUESTION # 122
Which global template do you select and customize to provide product recommendations on the homepage?

  • A. Einstein Product Recommendations
  • B. Einstein Content Recommendations
  • C. InfoBar with CTA
  • D. Banner with CTA

Answer: A


NEW QUESTION # 123
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

  • A. Theoption to exclude anonymous fields on a segment export
  • B. The option to include built-in fields on a segment export
  • C. The option to send segment data to Marketing Cloud
  • D. The option to include all custom fields on a segment export

Answer: D

Explanation:
To export newly created user-defined attributes, the option toinclude all custom fields on a segment export ensures that all relevant data is included in the export. This facilitates detailed analysis and further integration.
Reference: Salesforce Interaction Studio Segment Export Documentation.


NEW QUESTION # 124
What are three ways segments are used in marketing cloud personalization?

  • A. Recommending products
  • B. Targeting for campaigns
  • C. Analytics, trends and engagement
  • D. Set goal and filtersb)
  • E. Creating related lists within Salesforce CRM

Answer: A,B,C

Explanation:
* Recommending Products: Segments enable personalized recommendations based on user behavior and preferences.
* Targeting for Campaigns: Segments define audiences for specific campaigns, ensuring relevance and higher engagement.
* Analytics, Trends, and Engagement: Segments provide insights into user behavior, enabling trend analysis and engagement tracking.


NEW QUESTION # 125
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